Thursday, December 17, 2015

“Got Drought?” public art project about the California Drought unveiled on billboards throughout Los Angeles

47% of California’s total water and 55% of water consumed in the US is for animal agriculture.1300 gallons of water are required to make one hamburger versus 42 gallons for one veggie burger. 1000 gallons of water are needed to make 1 gallon of milk versus 49 gallons for soy milkWith facts like these you might be wondering why California residents are being required to reduce water consumption by 25 - 30%, even though residential water use accounts for only 4% of California’s total water footprint.

Los Angeles based artists Karen Fiorito and Alex Arinsberg have teamed up to educate the public about these facts via a public art project and billboard campaign called "Got Drought?" Got Drought's mission is to get this information to the public and to inspire people to change their behavior in order to reduce water consumption. With much of the world suffering from the impacts of climate change, one of the most efficient tools we have to achieve environmental sustainability is adapting a plant-based diet. Got Drought? believes that if people are made aware of the negative effects of animal agriculture on the environment, they will gladly change their behavior and consumption to save water and the environment.

Check out our new interactive website for more information and try out our water calculator tool to see "How thirsty is your food?" and view our map of where all 12 of our billboards are located (Downtown Los Angeles, Culver City, Marina Del Rey, Santa Monica, Hollywood and Silver Lake.) 

For more information, please visit:
Twitter: @gotdrought

Billboard Locations:

  • 14' x 48' Large Billboards:
    • Downtown LA: Los Angeles St., East Side, 100ft North of the Santa Monica Freeway, Facing North: 
    • Silverlake: Beverly Blvd., North Side, 50ft East of Virgil,  Facing West
  • 5' x 11' Small Billboards:
    • Culver City: Overland Ave EL 145F N Of Regent ST SF
    • Culver City: Culver Dr NL 100F E Of Inglewood Blvd WF
    • Hollywood: Argyle Ave WL 170F S Of Yucca ST NF
    • Hollywood: Schraeder Blvd (Hudson) EL 110F N/O Selma SF
    • Hollywood: Willoughby Ave SL SL 116F W Of Highland EF
    • Marina Del Rey: Lincoln Blvd EL 579F S Of Washington SF
    • Santa Monica: Barrington WL 187' S/O Santa Monica NF
    • West LA: Beverly Blvd NL 80F E Of St Andrews PL EF
    • West LA: National Blvd NL 59F W Of Westwood Blvd WF
    • West LA: Barrington EL 50F S Of Pico Blvd SF

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